NEW YORK, NY and JERUSALEM, ISRAEL, August 30th - Lightricks the rapidly growing creator platform known for creating advanced mobile photo and video tools Facetune, Videoleap and Photoleap, announced AI-driven Image generator features within Photoleap, Motionleap and Facetune.

“AI technology has proven its powerful capabilities when it comes to content creation. The implementation of the Text to Image feature directly within our apps, opens an entire realm of possibilities for our users, giving them limitless opportunities for incredible content creation,” said Zeev Farbman, CEO and co-founder of Lightricks. “This new tool supports our mission to help users enjoy the magic of creating, and inspire a new generation of content creators.”

Lightricks’ new image generator allows users to create unique AI art and images by providing simple text prompts via powerful open source AI – right from within the app. In Photoleap and Motionleap, the resulting images can then be edited and personalized before sharing on their favorite platform. In Facetune, users can edit the images will all their favorite tools, as well as use them as a backdrop or clothing pattern.

The technology uses transformers to convert the users’ text into numbers, which then go through a process of diffusion - changing those numbers into images. Users only need to download the most recent update of the apps to begin tapping into the power of the feature and reach a new level of personal inspiration.

Facetune is a leading app for selfie photo and video editing and Photoleap offers a full suite of photo editing capabilities, from layering and cut-out tools, to filters and quick art. Motionleap is best known for its animation feature, giving users the ability to create the perception of motion in still photos.

NEW YORK, NY, JERUSALEM, ISRAEL, and CHICAGO, IL, March 23, 2022 - Lightricks, a growing platform for content creators and developers of the world's leading photo and video editing tools such as Videoleap, Facetune2, Facetune Video, and Photoleap, announced today the acquisition of Popular Pays, the industry-leading Chicago-based software company that connects brands with creators to enable an agile approach to advertising for brands, and powerful monetization opportunities for creators.

This announcement is a first step in Lightricks’ strategy to become a single resource for creators and brands alike, bringing together advanced tools and monetization opportunities for creators and providing brands access to the largest community of content creators across the globe, large and small. The combination of Lightricks’ creator suite and Popular Pays’ robust tools for connecting, collaborating, and tracking partnerships between brands and creators will set the standard for the next generation of the creator economy.

Popular Pays enables a more agile approach to advertising. Brands and agencies use their network of creators to produce content for any channel, leverage their software to streamline and scale their work and tap their customer service professionals to guide their brand's strategy. Popular Pays allows brands to be faster, more flexible, and efficiently deliver on their campaign goals by activating influencers for brand awareness, leveraging creator content to populate owned or paid channels, or using creators to test and learn on new platforms.

"This is an exciting moment for us, and an important step toward building a streamlined, one-stop platform that supports creators in all stages of their journey to create and monetize their content,” says Zeev Farbman, Co-Founder, and CEO of Lightricks. “This acquisition is an important step for us, and will help change the game for creators. They will reach new levels of success and connect easily with brands through the combination of Popular Pays’ exceptional platform and team with the strength of Lightricks’ creative tools and understanding of the creator community."

Fresh from a $130 million Series D round, a new partnership with the D’Amelio family, and the launch of LinkInBio, Lightricks is the leading platform to enable creators of all skill levels to bring their creative vision to audiences of all sizes. Lightricks is helping creators monetize their content while creatively engaging with fans. With the Popular Pays acquisition, Lightricks brings tens of millions of creators a direct connection from within its portfolio of apps to world-class brands. Similarly, Lightricks will offer brands access to a wide pool of creators who can provide top-tier, user-friendly content that corresponds with a brand's values.

Popular Pays, whose leadership’s strong background in marketing, is a natural fit within Lightricks. Popular Pays truly understands how brands need to adapt their strategies and processes to remain competitive in today’s advertising landscape. Their solutions empower brands and will complement Lightricks’ industry-leading suite of tools available to creators. Popular Pays saw significant success and growth in 2021, expanding to more than 130 active clients representing approximately 340 brands.

“We couldn't be more thrilled to be joining forces with Lightricks," says Corbett Drummey, Co-Founder, and CEO at Popular Pays. "Our vision is to lead an agile transformation in advertising, and we believe that creators will power that evolution. Together, we will have the largest opt-in creator community of any competitive offering. Our products, teams, and strengths are extremely complementary, and the resources and scale that Lightricks brings to the table will enable new and bold strategies that I believe will change our industry. We are excited to get to work on them together.”

NEW YORK, NY, and JERUSALEM, ISRAEL, February 23, 2022, — Lightricks, creator of the world's leading photo and video editing tools for mobile, and an industry leader in the creator economy, announced today a partnership with social media family megastars, Marc, Heidi, Dixie and Charli D'Amelio. This unique relationship will evolve the Creator Ecosystem, with the most notable social media family and the premium platform for creator tools working hand-in-hand to develop tools that will enable creators to maximize their creativity and self-expression. The new partnership will see the D’Amelios invest in Lightricks’ growth, with Marc, Heidi, Dixie and Charli taking roles as strategic advisors, providing firsthand insights from a creator perspective, ensuring Lightricks’ innovative products will continue evolving and providing value to the modern creator.

With the D’Amelio family on board to offer a perspective discovered from their more than 300 million combined social media following, Lightricks further solidifies its position as a one-stop shop for creator resources including specialized tools, services, and monetization opportunities. With this mindset, Lightricks is unveiling LinkInBio, a tool dedicated to streamlining content pages and more easily monetizing creations. The D’Amelio family each worked to customize unique designs that fans can adopt for their own personal pages and will be exclusively using LinkInBio across their dozens of social media channels.

In addition to LinkInBio, the D'Amelios and Lightricks are also unveiling The247, a new editorial offering from Lightricks that will also give the family to give back to the creator community while bringing in creators who are changing the game to provide inspiration and guidance for those at all stages of their journey. The D'Amelio family is writing regular, exclusive content as a part of The247 that will provide advice, insights and behind-the-scenes content to fans, followers and aspiring content creators.

“We are committed to creators and supporting them at every step in their journey. We’re thrilled to have the D'Amelios on the Lightricks team to help us advance the tools and resources creators need to build their brand and business,” said Zeev Farbman, co-founder, and CEO of Lightricks. "The family are trailblazing the creator economy and continue to inspire up-and-coming creators worldwide. It will be a pleasure to have the family so involved in every step of the development process.”

"We are passionate about creating and inspiring others to find their creativity and share it with the world," said the D'Amelio Family, Top Content Creators and Lightricks Partner and Advisor. “By joining Lightricks, our family can inspire the next generation of content creators to spark new ideas and bring them to life. We’re excited to support and shape the development of these game-changing tools and empower creators to follow their passions and find new inspirations for content!”

The D’Amelio family were early adopters of emerging platforms and bring a wide range of expertise to the table as a voice for content professionals at Lightricks, continuing to cement the company as the first platform to put creators at the forefront of the creator economy.

Lightricks’ Content and Creators team crafted and will oversee the close collaboration. Jacob Shwirtz, Director of Content and Creators, added “Shepherding this deal with the D'Amelio's is a major step in bringing creators into the center of everything we do. Each member of the family is a dream partner and we can’t wait for everyone to see what we’re building together!”

The news comes on the heels of a $130M Series D round for the unicorn tech company, further solidifying Lightricks as the go-to, all-in-one platform that empowers the creator economy. Lightricks is poised to continue its rapid growth by expanding its suite of intuitive tools, like the new LinkInBio feature; partnering with esteemed creators; launching new business initiatives and creating original content. To further the partnership, the D'Amelio family will visit and tour Lightricks’ headquarters in Israel, and participate in hands-on strategic meetings with the Lightricks developer teams.

NEW YORK, NY, and JERUSALEM, ISRAEL (September 29, 2021) — Lightricks, creator of the world's leading photo and video editing apps including Facetune2, Facetune Video, and Videoleap, today announced $130M in Series D funding. The round is comprised of $100M in primary and $30M in secondary funding which brings Lightricks’ total funding to-date to $335M and the company’s latest valuation to $1.8 billion. The round was co-led by New York-based global private equity and venture capital firm Insight Partners and Hanaco Venture Capital, with participation from existing investors Goldman Sachs Asset Management, Clal Tech, Harel Insurance and Finance and Greycroft, and new investors Migdal Insurance, Altshuler Shaham and Shavit Capital. Lightricks raised this strategic Series D to power the expansion of its suite of tools and offer more features and services for creators, further cementing its position as a leading player in the booming creator economy.

In just over eight years since its founding, Lightricks has grown to develop dozens of creativity apps for users in every country of the world, spanning from beginners to professional artists and creators. On the heels of this current funding round and explosion of the creator economy, Lightricks will aim to expand the company by initiating strategic mergers and acquisitions and creating new platforms and tools specifically geared towards professional creators. Lightricks plans to add to its already expansive offering with the goal to become a one-stop shop for resources including creative tools, services and monetization opportunities.

“Our mission has always been to continuously strive to bring creators the most advanced technology and help them find new ways to express themselves,” said Zeev Farbman, co-founder and CEO of Lightricks. “The rise of the creator economy has only exacerbated the need of mobile users to streamline the content creation and monetization processes. With this latest funding, we’re able to help elevate our users' creativity and capabilities with continued advancements to our technology and offering.”

Lightricks’ apps have seen tremendous growth during the past year, with millions of people turning to the creativity tools to express themselves and earn income during the pandemic. During the peak of the pandemic lockdown, Lightricks saw a 90 percent increase in app usage across its creativity tools in the U.S. The number of downloads for Videoleap—its most popular video editing app for professional creators—increased 70 percent since the start of the pandemic. A survey found that nearly half of Videoleap users are exporting their creations to TikTok in pursuit of monetized content. Lightricks users create over a billion creations per year on the creativity apps, and the company continues to innovate and improve upon its tools to better serve creators in the creator economy, having launched four completely new apps within the last year.  

“We’re delighted to continue to team with Lightricks to help further professionalize the world of content creation,” said Thilo Semmelbauer, Managing Director at Insight Partners. “We look forward to Lightricks building the future of this industry by continuing to supply creators with the highest-quality, most-preferred tools and technology. Lightricks allows people to showcase their individuality and brand on social media, whether for personal self-expression or for monetization.”“The creator economy has changed the way we, as a society, experience social networks. Audiences constantly consume information through the different content channels daily. Lightricks’ platform enables creators to have a broader, more professional and higher-quality set of tools to optimize content,” said Pasha Romanovski, Co-Founding Partner of Hanaco Ventures. "At a time when we are seeing content creators monetize content on social media at new levels, it is clear that Lightricks' platform has the ability to create a one stop shop that will be meaningful to its users.”