About Lightricks

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About Lightricks

Lightricks is a pioneer in innovative technology that leads to breakthrough moments throughout the creation process. With a mission to push the limits of technology to reimagine the way creators express themselves, the company brings a unique blend of cutting-edge academic research and design to every user experience.

Lightricks’ photo and video editing tools offer endless possibilities and inspiration, while the company’s creator services provide content creators the ability to monetize their work and talents. Lightricks’ suite of content creation apps has more than 650 million downloads worldwide.

With five international offices, and backers including Goldman Sachs Asset Management, Insight Partners, Greycroft, ClalTech, and Viola Ventures, Lightricks empowers creators from the moment inspiration strikes.

Quick Facts

650M+

Downloads

3

Core Apps

5.2M+

Monthly Subscribers

30M+

Monthly Users

70M+

Monthly Exports

Our Products & Services

Founders & Leadership

Zeev Farbman

Co-founder & CEO

Zeev had planned on a career in academia, studying Computer Science for his Bachelor’s, Master’s, and eventually his Ph.D. at Hebrew University in Jerusalem.

Zeev has led Lightricks since its founding and has grown the company, with 11 content creation apps,  five international offices, and over 650 employees.

Zeev is an expert in photo image optimization, he has published peer-review articles in the field and is a frequent contributor to publications on the topics of tech, start-ups, and using a bootstrap model, the creator economy, and computer imaging. When he’s not at the office, you can find Zeev scouting out the next best oyster or sushi joint and practicing Brazilian Jiu-Jitsu.

Nir Pochter

Co-Founder & CMO

Nir grew up in Ramat Gan and served in the Anti-Aircraft Division in the IAF. With a Master’s in Artificial Intelligence from Jerusalem’s Hebrew University,   Nir creatively leads Lightricks’ marketing department, whose efforts have been showcased both by Facebook and Instagram as case studies for success.

Nir loves the people he works with and if he had more free time, he would spend it playing computer games, his hobbies include Brazilian Jui-Jitsu and gardening.

Nir lives in Jerusalem with his wife and daughter.

Yaron Inger

Co-Founder & CTO

Yaron has been a programmer from a very young age. At the age of 18, he joined the IDF and served for 5 years as a researcher and developer for the 8200 intelligence unit. Immediately after his release, Yaron began his Bachelor's degree in computer engineering and a Master's degree in computer science at the Hebrew University.

While pressuring his doctorate Yaron felt that he would make a bigger impact working in the tech industry rather than through his academic research, leading him to found Lightricks, in which he functions as CTO and leads a department of over 150 developers and researchers.

Yaron minors in “foodie” – he’s passionate about cooking and great restaurants. Yaron lives with his wife and children in Jerusalem.

Amit Goldstein

Co-Founder & COO

Amit began his career in 8200, the Israeli army’s elite intelligence unit, where he was a commanding officer.

He moved to Jerusalem and studied Computer Science at Hebrew University, completing his Bachelor’s and Master’s and pursued his Ph.D., until he put his studies on hold to found Lightricks.

Amit is an avid sports fan in the wrong time zone – he will wake up in the middle of the night to watch American football and NBA games.

Daniel Berkovitz

CPO

Daniel grew up in Tel Aviv, and served in Israel’s 8200 intelligence unit. He graduated from the first cohort of the joint program of Bezalel Academy of Arts and Design & the Hebrew University of Jerusalem, receiving a double degree in Computer Science (B.Sc) and Visual Communication (B.Des).

Daniel majored in Typography, type design and Interactive design, and spent a semester at School of Visual Arts, NYC, as a part of an excellence student exchange program. Post graduation, Daniel interned in the Hague, the Netherlands, under Peter Bilak, a leading typeface designer, winning the TDC NY award for excellence for their joint project.  Daniel joined Lightricks in 2014, as a UX designer, eventually leading the Facetune2 app as product manager and in 2021 was appointed Chief Product Officer.

He holds awards from the America-Israel Cultural Foundation, as well as a Fellheim award for typography. Daniel lives in Tel Aviv, and in his free time enjoys ceramics and swimming.

Shaul Meridor

CFO

Shaul was born and raised in Jerusalem, and holds a BA in PPE from the Hebrew University of Jerusalem. Shaul has dedicated the majority of his career to civil service, beginning his career in Israel’s Ministry of Finance, serving as the Director General of Israel’s Ministry for Infrastructure, Energy and Water and in 2017 he was appointed as the Head of the Budget Department in Israel’s Ministry of Finance.

During his tenure Shaul led many important reforms in transportation and export. In August 2021, Shaul joined Lightricks as CFO. When he isn’t working, he can be found spending time with his 4 children and watching Beitar Jerusalem.

Ronit Sarig

SVP Human Resourses

Ronit holds a BA in Sociology & Education from Hebrew University and an MA  in Organisational Behaviour from Tel Aviv University.Ronit has close to 25 years of experience in the HR field and specialises in establishing and growing HR departments in leading companies.

Before joining Lightricks, Ronit served as a VP HR at Lumus and as Global Corporate HR manager for SodaStream, leading both companies through strategic and exponential personnel growth. Prior to that, she served as VP at ReMax, establishing a business school for real estate within the company.

In 2022, Ronit joined Lightricks as SVP HR. Additionally, Ronit served as a guest lecturer at the Recanati Business School in Tel Aviv and volunteers as a mentor and coach at Amit Laderech, offering career and life guidance to recently released IDF veterans.Ronit lives in Lapid, and in her spare time enjoys hiking and surfing.

Noa Rosenberg Segalovitz

General Counsel

Noa grew up in Ramat-Gan, and served in an elite unit in the IDF. After her service, she received her LLB and BA in Economics from Tel Aviv University and an LLM in Corporate Law from New York University. After graduating NYU, she joined Covington & Burling. Spending almost 15 years in corporate law, eventually making Partner at Goldfarb Seligman & Co.

In 2018, Noa was appointed VP, General Counsel of Tnuva, Israel’s largest food company, and in November of 2021, she joined Lightricks as General Counsel, and serves as part of the company’s executive management. During her career Noa was recognised on ‘TheMarkers’ most promising 40 under 40 list.

When she is not working, she can be found spending time with her family, running and baking.

Zeev Farbman

Co-founder & CEO

Zeev had planned on a career in academia, studying Computer Science for his Bachelor’s, Master’s, and eventually his Ph.D. at Hebrew University in Jerusalem.

Zeev has led Lightricks since its founding and has grown the company, with 11 content creation apps,  five international offices, and over 650 employees.

Zeev is an expert in photo image optimization, he has published peer-review articles in the field and is a frequent contributor to publications on the topics of tech, start-ups, and using a bootstrap model, the creator economy, and computer imaging. When he’s not at the office, you can find Zeev scouting out the next best oyster or sushi joint and practicing Brazilian Jiu-Jitsu.

Nir Pochter

Co-founder & CMO

Nir grew up in Ramat Gan and served in the Anti-Aircraft Division in the IAF. With a Master’s in Artificial Intelligence from Jerusalem’s Hebrew University, Nir creatively leads Lightricks’ marketing department, whose efforts have been showcased both by Facebook and Instagram as case studies for success.

Nir loves the people he works with and if he had more free time, he would spend it playing computer games, his hobbies include Brazilian Jui-Jitsu and gardening.

Nir lives in Jerusalem with his wife and daughter.

Yaron Inger

Co-founder & CTO

Yaron has been a programmer from a very young age. At the age of 18, he joined the IDF and served for 5 years as a researcher and developer for the 8200 intelligence unit. Immediately after his release, Yaron began his Bachelor's degree in computer engineering and a Master's degree in computer science at the Hebrew University.

While pressuring his doctorate Yaron felt that he would make a bigger impact working in the tech industry rather than through his academic research, leading him to found Lightricks, in which he functions as CTO and leads a department of over 150 developers and researchers.

Yaron minors in “foodie” – he’s passionate about cooking and great restaurants. Yaron lives with his wife and children in Jerusalem.

Amit Goldstein

Co-founder & COO

Amit began his career in 8200, the Israeli army’s elite intelligence unit, where he was a commanding officer. He moved to Jerusalem and studied Computer Science at Hebrew University, completing his Bachelor’s and Master’s and pursued his Ph.D, until he put his studies on hold to found Lightricks.

Amit is an avid sports fan in the wrong time zone – he will wake up in the middle of the night to watch American football and NBA games.

Daniel Berkovitz

CPO

Daniel grew up in Tel Aviv, and served in Israel’s 8200 intelligence unit. He graduated from the first cohort of the joint program of Bezalel Academy of Arts and Design & the Hebrew University of Jerusalem, receiving a double degree in Computer Science (B.Sc) and Visual Communication (B.Des).

Daniel majored in Typography, type design and Interactive design, and spent a semester at School of Visual Arts, NYC, as a part of an excellence student exchange program. Post graduation, Daniel interned in the Hague, the Netherlands, under Peter Bilak, a leading typeface designer, winning the TDC NY award for excellence for their joint project.

Daniel joined Lightricks in 2014, as a UX designer, eventually leading the Facetune2 app as product manager and in 2021 was appointed Chief Product Officer. He holds awards from the America-Israel Cultural Foundation, as well as a Fellheim award for typography. Daniel lives in Tel Aviv, and in his free time enjoys ceramics and swimming.

Shaul Meridor

CFO

Shaul was born and raised in Jerusalem, and holds a BA in PPE from the Hebrew University of Jerusalem. Shaul has dedicated the majority of his career to civil service, beginning his career in Israel’s Ministry of Finance, serving as the Director General of Israel’s Ministry for Infrastructure, Energy and Water and in 2017 he was appointed as the Head of the Budget Department in Israel’s Ministry of Finance.

During his tenure Shaul led many important reforms in transportation and export. In August 2021, Shaul joined Lightricks as CFO. When he isn’t working, he can be found spending time with his 4 children and watching Beitar Jerusalem.

Noa Rosenberg Segalovitz

General counsel

Noa grew up in Ramat-Gan, and served in an elite unit in the IDF. After her service, she received her LLB and BA in Economics from Tel Aviv University and an LLM in Corporate Law from New York University. After graduating NYU, she joined Covington & Burling. Spending almost 15 years in corporate law, eventually making Partner at Goldfarb Seligman & Co.

In 2018, Noa was appointed VP, General Counsel of Tnuva, Israel’s largest food company, and in November of 2021, she joined Lightricks as General Counsel, and serves as part of the company’s executive management. During her career Noa was recognised on ‘TheMarkers’ most promising 40 under 40 list.

When she is not working, she can be found spending time with her family, running and baking.

Ronit Sarig

SVP Human resourses

Ronit holds a BA in Sociology & Education from Hebrew University and an MA  in Organisational Behaviour from Tel Aviv University.Ronit has close to 25 years of experience in the HR field and specialises in establishing and growing HR departments in leading companies.

Before joining Lightricks, Ronit served as a VP HR at Lumus and as Global Corporate HR manager for SodaStream, leading both companies through strategic and exponential personnel growth. Prior to that, she served as VP at ReMax, establishing a business school for real estate within the company.In 2022, Ronit joined Lightricks as SVP HR. Additionally, Ronit served as a guest lecturer at the Recanati Business School in Tel Aviv and volunteers as a mentor and coach at Amit Laderech, offering career and life guidance to recently released IDF veterans.

Ronit lives in Lapid, and in her spare time enjoys hiking and surfing.

Press Releases

Lightricks Introduces In-App AI Image Generator

August, 2022

Popular Pays Aquisition

March, 2022

D'Amelios & Lightricks Partnership

February, 2022

Lightricks Raises $130M Series D

September, 2021

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    press@lightricks.com

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    talentteam@lightricks.com