With over 1 billion monthly active users, TikTok is currently the most popular platform for fun, entertaining content. Trends form when a particular video goes viral.
But what makes a TikTok trend? Even though it could be anything from a hashtag challenge to a dance move, all TikTok trends have one thing in common: they’re easy to replicate.
As a content creator, hopping on a trend can get you seen by the right audience. This can then lead to more engagement, followers, and sponsorship opportunities.
That said, here are 7 of the biggest TikTok trends right now.
Firstly, you’ve probably seen this TikTok trend doing the rounds on people’s “For You” pages recently. It involves answering three of the most common questions that you get asked by your audience while doing a little dance.
It’s so simple but enjoyable to make. Essentially, this video helps your audience to get to know you better so they can connect to you on a more personal level.
Plus, addressing their burning questions shows that you care about their needs and any interactions you have with them. Win-win.
Just like a dance can become a TikTok trend, so can a song. At the moment, a clip of the “Jeffrey Bezos” song is blowing up on the platform.
This song was created about the founder and CEO of Amazon by American comedian Bo Burnham. While the clip is playing, the trend involves lip-syncing along to the amusing lyrics and posting your own details as subtitles, such as:
It’s a quick and easy way to tell your target audience more about yourself. And what happens when your audience “knows” you? It’s the first step in the “know, like, trust” model, which can lead to long-lasting relationships with your followers and brand partners.
“Transitions” are a special effect on TikTok. They can be used to blend two video clips together seamlessly with a unique effect.
The trend of “snapping your fingers” as a transition effect has been on the platform for a while. Even so, it shows no signs of going out of style.
One of the top ways to do this is by showing a product on a computer screen and then “snapping” to the real-life product. Another option is to show an incredible view on vacation and then “snap” to several other views.
It’s super creative to make and super stimulating to watch, positioning these types of creators on the platform as leaders that people want to follow.
Another major TikTok trend right now is trying to recreate this handshake between yourself and a loved one.
The great thing about this trend is that by doing this with your partner, bestie, or family member, you offer your audience a sneak peek into your daily life. After all, who a person chooses to hang out with can reveal a lot about them.
Oh, and did we mention that you can show off your crazy handshake skills in the process?
This trend involves dueting a viral video of a group of dancers shimmying to the “Alors on Danse” song clip by Stromae. The original video has 20.6 million likes, 183.7 comments, and millions of views to date.
Basically, you place a subtitle with a smart remark on-screen and do the dance in the foreground while the original video plays in the background. It would only take 30 seconds to make, but the subtitle specifically allows you to showcase your personality.
If you can come up with a down-to-earth and relatable remark in addition to it being smart, you can successfully spark further engagement.
Like the “Jeffrey Bezos” trend, this one uses the “Combination Taco Bell and Pizza Hut” song by Das Racist as an opportunity for your audience to get to know you.
It involves lip syncing to the lyrics while key details about your background show on-screen, such as your:
The “Pizza Hut” represents your Mom, the “Taco Bell” represents your Dad, and the “combination Pizza Hut and Taco Bell” refers to yourself.
The idea is for your audience to learn more about you so that you can progress the relationship from “stranger” to “follower”—or even “follower” to “friend.”
Lastly, the two-character sketch is a trend that has been dominating the platform for a while. Like the Green Screen meme, it doesn’t look like it’s going anywhere anytime soon.
It consists of a content creator playing two sides to an argument or story. Usually, the video teaches them something about a subject their audience can relate to that they might not already know.
For instance, @stage_door_johnny teaches his audience about the different meanings and spellings of the same English words using this trend. He plays a character who comes up with the words and another character who’s questioning their logic.
As well as being humorous, this style of content has a tutorial element to it, which creates trust. Trust is important for deepening relationships with your target audience.
In fact, hopping on a mix of trends that entertain, inform, and build trust (such as the examples in this list) is the magic formula for growth on TikTok.