The Modern Marketing Dilemma
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Production demands are increasing.
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Brands are expected to have a presence across all platforms at all times.
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Brands are expected to tailor messaging by channel.
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Costs for production are increasing, putting strain on already tight marketing budgets.
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Content is expected to deliver results for several KPIs at once.
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Production demands are increasing.
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Brands are expected to have a presence across all platforms at all times.
Brands are expected to tailor messaging by channel.
Costs for production are increasing, putting strain on already tight marketing budgets.
Content is expected to deliver results for several KPIs at once.
This can be a lot to manage…
Popular Pays by Lightricks is here to help.
How We Can Help
An agile, more modern approach to advertising, powered by Creators.
Lightricks’ and Popular Pays’ products enable your team to be even faster, more flexible, and cost-effective to better achieve your marketing goals.
Increased resources & technology to streamline your content creation strategies. We offer the best of both worlds: tools for Creators who make the content, and a platform for brands to connect with Creators, collaborate at scale, and track performance.
- Lightricks' suite of apps, including, Videoleap, Facetune, and Photoleap has 650M+ downloads.
- Creators on our platform reach over 2B+ people across all social platforms.
- 92,000+ opt-in Creators on Popular Pays.
- UGC & professional experts.
Coming soon-
Lightricks’ best-in-class data science capabilities means data-driven matchmaking between brands and Creators will finally be a reality.
Consider us an extension of your team. From kickoff to completion, our team is here to help manage your campaign’s goals, objectives, and vision.
Objectives for ‘22-‘23
Expand the Frito-Lay and Popular Pays partnership to produce more content for all social platforms.
Tap into Popular Pays’ relationship with D3 to outsource creative assets to social experts.
Piggyback on viral moments & take advantage of organic Creator content.
Leverage the Popular Pays software to quickly activate Creators for any marketing need.
